Community

Within the scope of its activities , the Israel Shopping Centres Group held a charity campaign for the entire family, in partnership with the non-profit organisation “Pitchon-Lev”. As part of the Group’s activities to raise the awareness of the public in general and the next generation in particular, concerning the social value of giving, receiving and friendship, all of the chain’s shopping centres ran the “Giving with the love” project, centred around a giant donation of clothing, toys and second-hand games. During this campaign we raised more than NIS 250,000 which was donated with love to the “Pitchon-Lev” Association

The Israel Shopping Centres Group’s chain dedicated its activities for the community on the topic of immigration, by promoting immigrant artists. The project, “New immigrants photograph Israel”, was the first of its kind in Israel, and encouraged immigrant photographic artists to become more integrated into fields of art and culture in Israel through exhibitions presented at the Group’s shopping centres around the country, to which large numbers flocked, from different walks of life.

Within the scope of “To light your way”, a unique project that was run for the first time in Israel by the Israeli Shopping Centres Group in partnership with the Beterem Association and New Kopel Sixt, more than 150,000 reflective vests were distributed to children as part of widespread activities to raise awareness on this important subject prior to the new academic year. The project was launched at the HaGadol Shopping Centre in Petach Tikva, in the presence of the Minister of Education, Mrs. Yuli Tamir. Upon receiving a vest, each child signed the Road Safety Charter and gave a donation of NIS 5 that was passed on to the Beterem Association.